Search engine optimization (SEO) has always been at the forefront of online business marketing. With the right text on your pages, you will show up prominently in search results, get more attention and beat your competitors. But if you think that SEO is totally separate from web design in terms of e-marketing, you’re mistaken. In fact, for your online efforts to be successful, you have to marry the two.
Here are five ways your website will affect your SEO and vice-versa:
Simply by alt-tagging each pictures on your website, you provide additional content to help search engines find you when they go fetching search results for a user. But this is not everything there is to image SEO though. If your pictures are too big, they will slow down your page load times, and that will pull down your rankings. Also, remember to use SEO when naming your images, making sure you use only words that people will probably use when they search for products or services.
No to Content Blocks
Even with the best of intentions, avoid blocking people from content in your website as this could hurt your search rankings. This includes “exclusive” sections for members, as well as forms that must be filled or payments that must be made before one can get access to content. Should these be necessary, you should at least have enough pages that the will be open to the public.
Google wants to be useful to the people each and everyday. Thus, you have to make constant updates to your information, or your website will be shelved in favor or sites that have fresh and current content.
Have a section of your most important pages where you can make regular updates through news, latest pictures of your products, etc. In line with this, you can have a blog and let someone post new content every now and then. Again, this is a chance for you to use SEO keywords that will speak to search algorithms.
Even if you already have a URL, you can still affect your search results by giving your webpages SEO-friendly names. A URL like yoursite.com/sambo-coach, for instance, will bring you potential customers who are looking for a sambo coach. It’s also possible to use geographic information in your URLs for location-based searches.
Considering that a growing number of users are now dependent on their mobile devices, it’s a must that your website is made mobile-responsive. If fact, if your site isn’t mobile-friendly, Google will penalize it by giving it a lower rank. As well, pros recommend you add an FAQ section to answer question-based or voice searches.
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