Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Sending out text messages at bad hours will just annoy customers.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Don’t just focus on your sale numbers, but the lifespan of your campaign. To get a successful campaign, you should follow this formula and be able to build new ones.
In order to succeed in mobile marketing, you must work on a step by step basis. This should be your strategy as well. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Use all available resources to improve your approach.
You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. Many people tell you to get away, but you need to survey your clients as much as possible.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
If it is easy for a recipient to resend your ad, they probably will. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
Mobile websites should use search engine optimization techniques just as larger websites do. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. You could unintentionally cause your recipients to feel as if they are being harassed. Make sure that your texts are not spammy and that they provide a real value to your potential customers. Keeping your word means a lot to your customers and instills trust in your business.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. New customers and new business will be the likely result of your efforts.
Author: Eddy PriceThis author has published 1080 articles so far. More info about the author is coming soon.